CBS' AFC Championship Intro With John Malkovich is Brilliant and Meta
TV Law 101 requires all major brandishing occasions be gone before with emotional opening fragments overselling the dramatization to come. What's more, that is not an awful thing. These pieces get our juices streaming. Something IMPORTANT is going on, our huge imbecilic brains at long last figure it out.
CBS chose to transform the present AFC Championship introduction into a meta thinkpiece featuring John Malkovich. The outcome is an unadulterated brightness.
The NFL’s David vs. the NFL’s Goliath, for the right to play in the Super Bowl.— CBS Sports (@CBSSports) 21 janvier 2018
Our tease for @Jaguars-@Patriots featuring @JohnMalkovich will get you AMPED for the AFC Championship Game on CBS. pic.twitter.com/DYClwgcTAW
Extremely smart approach to play up the David versus Goliath point with a wink and a gesture. Somebody merits a raise.
